Is data killing creativity?
This question keeps rearing its head in the industry as changes come about in tech and advertising. Advertising has always been intrinsically linked with technology; it is an ever evolving medium, with...
View ArticleUnconscious Branding: Why emotion should drive content development
“Roughly 95% of decision making is unconscious.” This was one of many interesting insights from Douglas reason, largely drives consumer behavior. While the concept was not entirely new to me (it is...
View ArticleMobile friendly: How strong was the impact?
A recap of my previous post Last time I wrote about whether I felt that the “Mobile Friendly” update would impact tablet devices. I came to the conclusion that tablet results and tablet rankings were...
View ArticleSocialbakers Engage 2015 Digest
Jo-ann Fortune, Creative Planner We social media types have notoriously short attention spans – it comes with the constantly changing territ… If you suffer with the same affliction, but just have to...
View ArticleTop 5 analytics debugging tools
Dominic Parker, Web Analytics Strategist When implementing or amending analytics tags, it’s always best practice to test that the tags behave as you expected them to. Furthermore, if you suspect the...
View ArticleMountains, bike rides & rocking horses: The iX Ben Nevis Challenge
Last weekend myself, Sian Leaker and Tamasin Handley went on a little adventure to Scotland to complete the Ben Nevis Challenge. The event is ‘an exciting team challenge set in the stunning Scottish...
View ArticleA day in the life of: Isabell Muelke, Digital Promotions Analyst
This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time...
View ArticleThe difference between making an impression and buying one
Last week I was incredibly fortunate to obtain a golden ticket for the Young Media Academy at the Cannes Lions International Festival of Creativity. The notion of sun, sand and buckets of rosé to fuel...
View ArticleUnleashing Potential in retail? It’s all about engagement
At the end of last week we hosted an event at London’s exclusive Ham Yard Hotel which focused on Unleashing Potential within retail, turning audiences into consumers. We were joined by a vast array of...
View ArticleiCrossing becomes a Google Analytics Certified Partner (GACP)
I am really excited to announce that the iCrossing web analytics team has received recognition of our knowledge and experience with Google Analytics – we are now a Google accredited supplier of Google...
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